About us

Our philosophy

Seroli brings into fashion the essence of this land which has fueled the aesthetics of royalties that transcend modern borders. Staying true to traditional craft, we inspire from the time of vintage glam. Our style evokes the charm of royal heirlooms developed by dwellers at the cusp of Indus and Thar.

Our Logo

Rising from the banks of Indus are the colors that define our identity. With its dusty canvas, the river brushes through the fabric of cultures which have long evolved in its path. . This is where the colors from far and wide form the true melting pot of identity; and its name is Seroli.

Just as the fish swimming with and against the flow, our focus is to develop organic embellishments, without the artificial sparkles of temporary jewels, and yet impress with a solid presence in today’s fashion.

Collections

Lawn

Lawn – regal and chic blend of the colors and the patterns that merge together to make an elegant collection. Each dress has a unique balance of grace and imperial impressions which tells its own ‘Dastan’

Luxury-Lawn – Enlivened with the designs that tie the traditions together with the modern touch in enchanting ensembles. It encompasses the rich culture that make ‘dastoor’

Formals – Sophisticated hues that make this range a timeless beauty. Silhouette of refinement and epitome of beauty, the collection sets its own ‘Riwayat’ for you.

 

Brand Identity:

Rising from the banks of Indus are the colors that define our identity. With its dusty canvas, the river brushes through the fabric of cultures which have long evolved in its path. Fanning out from the mountains into the plains; with open arms it embraces the five rivers into its singular presence. This is where the colors from far and wide form the true melting pot of identity; and its name is Seroli.

The name serves as the precursor to the culture, language and lifestyle of the people from North through South. It borrows from the waters of Indus, the blues which color its pottery. Its form has long been soaked in the earthy hues of Multani mitti, in which every color finds its home. We are inspired by this artery on the frontiers of South Asia, which has served the cradle for cultures travelling east.

Seroli brings into fashion the essence of this land

which has fueled the aesthetics of royalties that transcend modern borders. Staying true to traditional craft, we inspire from the time of vintage glam. Our style evokes the charm of royal heirlooms developed by dwellers at the cusp of Indus and Thar. Just as the fish swimming with and against the flow, our focus is to develop organic embellishments, without the artificial sparkles of temporary jewels, and yet impress with a solid presence in today’s fashion.